Video Games

Brand & Deliver has also secured partnerships with Panasonic, Accor, Frubes, Northern Rail and Abellio.

Mario joins the likes of Duck Hunt and the cast of Zelda in the line that includes the popular Sk8-Hi, Old Skool, Authentic and Slip-On.

The former head of global consumer products licensing for the hit Angry Birds franchise will now head up operations of the Berlin-based character voice messaging firm.

The Wii U version of the hit game franchise will welcome Nintendo's leading man with an array of themes and musical tracks taking from Super Mario 64, as well as a cast of characters.

“An education job has to be done by the industry to explain the value of gaming," said former Ubisoft licensing head Rob Stevenson.

Now TV Kids Pass will star shows including The Powerpuff Girls, SpongeBob SquarePants and Adventure Time.

Street Fighter fans will be able to save money on Dragon Punching, Spinning Bird Kicking merchandise, with sales ranging from 40 per cent to 60 per cent off.

The studio has launched a new official Sonic the Hedgehog Instagram page @SonicStyles in order to keep fans updated with the latest partnerships in the culture and couture space.

Angry Birds Action! will see players smash obstacles with Angry Birds characters in a pinball- like style, in an attempt to save fragile eggs.

J&M Brands will manage the brand across the Benelux region, while Paris Arabesques will represent Candy Crush in North Africa.