Video Games

G FUEL launches Party Punch flavour to mark Sonic the Hedgehog’s 30th Anniversary

Sega of America and G FUEL, The Official Energy Drink of Esports, has announced the latest flavour innovation in the G FUEL Sonic the Hedgehog collection: Party Punch. Created in celebration of Sonic the Hedgehog’s 30th anniversary and inspired by the Sweet Mountain stage in Sonic Colors: Ultimate, G FUEL’s …

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StoryToys announces New LEGO DUPLO Marvel collaboration for preschool app

Team17, a global games label, creative partner and developer of independent video games and edutainment apps for children, has announced that its subsidiary StoryToys has partnered with the LEGO Group and Marvel Entertainment on the LEGO DUPLO MARVEL mobile app. The new app will allow preschoolers to join Spidey, Captain …

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ZAG Games signs deal for first official Miraculous Ladybug console game

Following the debut of its first game for Roblox, ZAG Games, a division of independent animation studio ZAG, has signed with U.S. game publisher GameMill Entertainment and French game developer Magic Pockets to create the first official Miraculous – Tales of Ladybug & Cat Noir console game. Based on the …

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BANDAI NAMCO Europe announces new licensing partnerships

BANDAI NAMCO Europe has signed new licensing deals in EMEA for the global hit fighting-game series TEKKEN. The new deals cover apparel (Difuzed, Fashion UK, EMP), partworks (Planeto de Agostini), figurines (Pure Arts, First4figures, Numskull) and vinyl records (Laced Records). BANDAI NAMCO Europe serves as the Headquarters of BANDAI NAMCO …

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Sony Pictures Consumer Products adds PlayStation brand and gaming IP to North American licensing portfolio

Sony Pictures Consumer Products (SPCP) has announced that the company will work with Sony Interactive Entertainment (SIE) to represent merchandise licensing in North America for the PlayStation brand and its PlayStation Studios games, including God of War, Horizon Zero Dawn and The Last of Us. As part of this collaboration …

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The coolest Christmas gift ever? Xbox Series X replica mini fridge available exclusively at GAME

GAME has announced that the ultimate gaming accessory is available to pre-order now: the GAME exclusive 10L capacity Xbox Series X Replica Mini Fridge Thermoelectric Cooler (£89.99). Launching in December, the Xbox-lookalike fridge includes both AC and DC power cables, has a USB port for charging devices and comes with …

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Outright Games to launch ‘DC League of Super-Pets’ video game in 2022

Outright Games has revealed the first-ever look at the forthcoming ‘DC League of Super-Pets’ video game as part of DC Kids FanDome, the 24-hour, immersive, global virtual event that took place this weekend. The game, which is inspired by the Warner Bros film due in theatres in summer 2022, is …

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Sakar International and SEGA of America mark Sonic’s 30th anniversary with new line of wheeled goods

Sakar International and SEGA of America have today announced a partnership to expand Sakar’s line of licensed wheeled goods and accessories with Sonic the Hedgehog, as part of the iconic video game character’s 30th anniversary. This autumn, Sonic fans can speed into action and adventure with hoverboards, scooters (manual and …

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British gaming studio Boneloaf taps Toikido for Gang Beasts global master partnership

Toikido has struck a new major, global master partnership in the gaming space, this time partnering with the British indie games publisher Boneloaf to launch a range of toys, apparel, stationery, and more for the popular, multi-player beat ’em up party game, Gang Beasts. The new pairing marks the second …

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Gaming’s new rules | How Bits + Pixels is changing up the narrative with ‘unpredictability’

Co-founded by the Konami alumni and video gaming and geek culture enthusiasts, Sandra Arcan and Su-Yina Farmer, right around the same time that the video game licensing scene underwent its most recent metamorphosis and really took off in its current form, Bits + Pixels is a specialist agency with a …

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