Video Games

ZAG launches new Games and Interactive Experiences division with gaming’s Elinor Schops in VP role

The award-winning independent animation studio, ZAG has launched a new Games and Interactive Experiences division in a move to develop new gaming experiences and interactive opportunities across mobile, PC, online, console games, VR and AR, video and mobile apps. The division will develop new concepts for all properties under the …

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And the West will follow: Life and licensing for Crunchyroll at the forefront of the anime explosion

Leading the charge of an estimated $20bn anime market is a rather pretty place to be sitting at the best of times, but with this value only expected to grow as the popularity of the Japanese art form continues to sweep across audiences to the West, it’s undoubtedly a large …

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BlackMilk partners with Nintendo to launch Super Mario and Animal Crossing: New Horizons collections

The globally loved Nintendo franchises, Super Mario and Animal Crossing: New Horizons are finding a new footing in the fashion world, thanks to a partnership between the video game maker and apparel specialist, Black Milk Clothing. Renowned for its unique take on licensed collaborations, BlackMilk Clothing is offering gaming fans …

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Argos launches LEGO Super Brick delivery van as online shopping reaches new heights

Argos has teamed up with Diversity’s Jordan Banjo and Perri Kiely to unveil the first LEGO Super Brick delivery van, a new decorated van created to deliver the LEGO Super Mario range and celebrate the latest stats from the retailer that see more customers turn to online shopping than before. …

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Maison Longchamp sews up physical and digital fashion collab with Pokemon and Pokemon GO

French elegance and Japanese kawaii have found their worlds colliding thanks to a new partnership between The Pokemon Company International and the globally revered fashion brand, Longchamp, spanning both the physical world of apparel and accessories, and the digital world of Pokemon GO. From mid October this year, the Longchamp …

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Retro game streaming platform Antstream Arcade lands Bandai Namco Entertainment partnership

The streaming retro video game subscription service, Antstream Arcade, has struck up a deal with Bandai Namco Entertainment to deliver its library of classic retro titles, including Pac-Man, Galaga, and Dig Dug to gamers across the globe. Under the new partnership, 27 Bandai Namco Entertainment titles will be added to …

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Spin Master lands global master toy deal for Riot Games’ League of Legends

Spin Master has signed a multi-year agreement to become the global master toy partner for Riot Games’ League of Legends, the most-played PC game globally at the moment. The international toymaker will develop products including action figures, play-sets, and role play items. The range is scheduled to land on shelves …

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Funko to launch Pokemon Pop! vinyls to European market for the first time

The global purveyors of pop culture, Funko has detailed what it bills a ‘monumental partnership’ for the first time in the history of the company’s European division, partnering with the Pokemon Company International to launch a Pokemon collection of Pop! Vinyl figures to the region from this October. Pokémon, the …

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Finsbury Food Group brings new Xbox Controller cake to supermarket shelves

Finsbury Food Group has teamed up with global tech giant Microsoft in its newest partnership, bringing the new Xbox Controller cake to supermarket shelves this September. A leading UK cake manufacturer, Finsbury Food Group introduces the greatly anticipated Xbox Controller cake, blending celebration cakes with the world of gaming. The …

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NFL stars to appear as playable characters in hit mobile game Subway Surfers

Stars of the National Football League are to appear as playable characters in the hit mobile game Subway Surfers in a first of its kind partnership for SYBO Games, the NFL Players Association, and OneTeam Partners. The endless runner mobile game crossed three billion downloads worldwide in August and was …

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