Home / Entertainment / Cath Kidston launches Peanuts capsule collection in WildBrain CPLG deal

Cath Kidston launches Peanuts capsule collection in WildBrain CPLG deal

The British lifestyle brand, Cath Kidston has launched a Peanuts capsule collection in a collaboration brokered by WildBrain CPLG UK on behalf of Peanuts Worldwide.

The Peanuts range is a cross-category capsule across bags, accessories, homeware, and ladies’ and children’s apparel. Snoopy and friends feature across the range within three distinct themes: Happy, Love, and Dream. Each is inspired by the positive messaging of the Peanuts comic strips.

The limited-edition collection has arrived in time for Christmas with stocking filler gifts and fashion items among the range this year.

The collaboration has been supported with social media across Cath Kidston’s Twitter, Instagram and Facebook channels and an exclusive online early preview event for registered customers to shop the collection first.

“We wanted to recreate the bold solid colour blocking you see on the Peanuts book covers so we made the background prints very tonal allowing the character to stand out,” said a spokesperson from the design team at Cath Kidston.

“We loved the positive affirmations used by Snoopy that really make people smile, so we incorporated positive text into the designs to reflect the heart-warming emotions of Snoopy in the drawings to brighten our customers’ days.”

Stacy Scimia, retail and category director at WildBrain CPLG, said: “We’re delighted to be working with Cath Kidston on this collection. Using themes that connect so well with Peanuts, Cath Kidston have created something new and fresh that the fans will love.”

The Cath Kidston x Peanuts collection is available in all Cath Kidston stores and online via the www.cathkidston.com website, as well as at and select stockists worldwide.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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