Cath Kidston partners with Beanstalk to extend the brand into new categories

Cath Kidston, the British lifestyle brand known for its playful nostalgic prints, has appointed global brand extension licensing agency Beanstalk to extend its brand into new categories in home, fashion and gifting areas internationally.

Beanstalk will extend Cath Kidston’s footprint into new areas for all the family to enjoy, with a focus on key geographic markets, developed through Beanstalk’s extensive partnership network.     

Melinda Paraie, CEO of Cath Kidston, says: “We are thrilled with the new partnership, which leverages the licensing expertise of Beanstalk to create opportunities for our customers to experience Cath Kidston in new ways.  The expansion of our iconic print narrative into additional product categories and key global markets supports our long-term growth plan. Through licensed extensions, the brand vision will continue to bring nostalgic meaning and joy to everyday life.”

Louise French, Senior Vice President, Business Development and Operations at Beanstalk, adds: “We are delighted to be working with Cath Kidston, one of Britain’s best-loved brands, to extend the brand into new and creative spaces.

“The quintessentially British nature of the brand and distinctive print handwriting offer significant opportunities to create beautiful new products that offer additional touchpoints for consumers. We are looking forward to working alongside the Cath Kidston team to deliver a successful international licensing programme.”

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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