Cath Kidston partners with Moomin Characters for new summer range of clothing, bags, and accessories

The British lifestyle brand, Cath Kidston has partnered with Moomin Charatcers to launch a new Moomin range for summer 2021, refreshing its archive prints – linen sprig and mushrooms – for a collaboration that celebrates ‘love and looking after one another.’

The new products range includes fashion for adults and children, from print dresses and pyjamas to Breton tops and embroidered shirts, as well as a selection of rucksacks, tote bags, and accessories. Stationery, water bottles, travel cups, and lunch boxes will all be available, as well as beakers and plates for children.

The colour palette for the collection is a ‘summery yellow and pink’, and the main characters featured are Moomintroll, Moominmamma, Snorkmaiden and Little My. The range boasts a strong floral theme, with characters depicted gardening, wearing traditional Scandinavian flower crowns, and enjoying meadows full of bright blooms.

Cath Kidston’s creative director, Holly Marler, said: “Nature was such an important inspiration to Moomin creator Tove Jansson – her illustrations are full of magical flowers, fascinating plants, and mysterious forests. We’re delighted to present this collection which takes its cue from Tove’s love of all things floral to celebrate summertime in bright, blooming colours.”

The price range of the collection begins at £7 for a Cath Kidston x Moomin pen and goes up to £75 for a patterned sleeveless midi shirt dress.

The Cath Kidston x Moomin range will be available to purchase from Cath Kidston 180 Piccadilly and cathkidston.com from 21st June.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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