CBeebies and FremantleMedia unveil new STEAM focused pre-school series, Bitz & Bob

CBeebies has partnered with FremantleMedia to deliver a new pre-school series designed to encourage kids into the world of engineering.

Called Bitz and Bob, the new comedy adventure series is scheduled to air in 2017 and aims to deliver the principles of STEAM learning to an audience of youngsters.

The show follows the adventures of an eight-year-old inventor named Bitz and her younger brother Bob as it encourages pre-schoolers to take up crafting, engineering, experiments and exploration.

The show has been produced by CBeebies and FremantleMedia with the input of two experts from the sector in the UK and US, Helen Heggie, director of STEMFirst and Dr. Lisa Regalla, deputy director of Maker Ed.

The series will be complemented with the launch of a short form live-action companion show called Bitz & Bob Let’s Make It, givng kids a step by step guide to creating the inventions shown in the main series.

Kay Benbow, controller, CBeebies, said: “We always aim to inspire on CBeebies and I hope that Bitz and Bob will encourage a new generation of engineers.

“Bitz is a wonderful female role model, she is full of creative ideas and energy that will take our viewers on adventures that we know will fire their imaginations.”

Rick Glankler, president, FremantleMedia Kids & Family, added: “The compelling stories we are creating in Bitz & Bob seamlessly integrate key aspects of STEAM into the series narrative to create artful solutions to engineering challenges.

“Whether they know it or not, kids are applying engineering principles on a daily basis, from creating paper planes to learning to ride a bike.

“This new show truly redefines what engineering means and our funny lead character Bitz provides multiple fun and persuasive reasons to break down barriers and encourage young girls to get more involved.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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