CBS Consumer Products has signed deals with the first licensing partners for new Showtime series, Penny Dreadful.
The show is a ‘frightening psychological thriller’ set in Victorian London and Titan and Bif Bang Pow! have signed on to launch special edition books, tarot cards and character figurines.
Publisher Titan Books will publish special editions of the classic novels that inspired the Penny Dreadful series.
This includes deluxe hardcover editions of Mary Shelley’s Frankenstein, Bram Stoker’s Dracula and Oscar Wilde’s A Picture of Dorian Gray, each featuring original black and white illustrations by Martin Stiff, Louie de Martinis and Ian Bass.
These deluxe editions will be exclusively available through the Showtime store this month and then through bookstores and online retailers in September.
Titan Books will also be publishing The Art and Making of Penny Dreadful, giving fans a look behind the scenes with exclusive interviews with the creator, cast, and crew.
The Art and Making of Penny Dreadful will be available in April 2015 at the Showtime online store.
Bif Bang Pow! has launched a deck of tarot cards inspired by the ones used in the series.
A deluxe deck of the tarot cards will be sold at San Diego Comic Con, along with character action figures including Ethan Chandler, played by Josh Hartnett in the series, and Vanessa Ives, played by Eva Green. Additional character action figures will be available in late summer.
Apparel, jewelry, drinkware, phone cases and episodic-themed merchandise will roll out throughout the season and beyond.
“Penny Dreadful reflects a unique aesthetic and our partners have captured this distinct vision,” said Liz Kalodner, executive vice president and general manager of CBS Consumer Products.