CBS Consumer Products has welcomed three new hires (no, not actually the three pictured above) to the licensing team, ahead of the big Las Vegas Licensing Expo taking place next week.
Norie Jones, Jennifer Nuccio and Danielle Leahan have each joined the company, boasting extensive experience in the licensing and consumer product space.
Jones joins the CBS Consumer Products team as its new creative director and comes to CBS after running her own design business where she did work for several CBS licensees and other major entertainment studios. Jones also did extensive work in the spirits category and created fantastic ad campaigns for several large brands.
Prior to this, Jones had a successful run at HIT Entertainment/Mattel where she headed global creative for the Thomas & Friends brand. She also oversaw creative for the HIT Home Entertainment portfolio and has extensive experience with product development, packaging, and asset management.
Meanwhile, Nuccio has been hired as a new director of licensing, CBS Consumer Products. Based in New York. she comes to CBS with experience as a licensor and a licensee, having previously held positions at American Greetings, working on Strawberry Shortcake and Care Bears as well as having worked on the manufacturing side including Trevco apparel and most recently Pan Oceanic Eyewear.
With her background, Nuccio will now lead the apparel and accessories, housewares, novelty and social expressions/seasonal categories across the portfolio.
Finally, Danielle Leahan also joins the CBS Consumer Products team as a new marketing manager, taking up the role from Bed Bath & Beyond where she was responsible for the development, execution and optimisation of integrated marketing for the retailer’s Wedding Registry business.