CBS Television Studios has created a global franchise group that will manage the expansion of the Star Trek brand beyond linear broadcasting and streaming.
This new business unit reports to David Stapf, president of CBS Television Studios.
Leading the new team is Veronica Hart, executive vice president, Star Trek Global Franchise Management, who will manage the Star Trek global brand strategy, to support the content plans being developed within CBS. The unit’s goal is to invigorate and broaden the Star Trek fan community through branding opportunities.
Thos opportunities being explored will include podcasts, a refreshed StarTrek.com and new digital spaces, consumer products and gaming, as well as live experiential events and global attractions. It is all designed to complement the Studio’s expansion of the Star Trek universe, which now includes two live-action series, two animated projects and multiple shorts.
“Veronica and her team are not only gifted brand strategists and veteran consumer products executives, they are also experts on the Star Trek canon,” said Stapf. “We are excited to launch this new business unit because the brand has an enormously rabid fan base, and we look forward to expanding its reach even further.”
Alex Kurtzman, added: “As we expand the Trekverse, Veronica’s team and Secret Hideout are dedicated to broadening Star Trek’s brand reach by amplifying its core values globally: empowerment, inclusion, imagination, and above all, the exceptional storytelling that’s inspired generations of fans.”
The new franchise group will be based out of Alex Kurtzman’s Secret Hideout Productions in Santa Monica, Calif. Kurtzman, who is under an overall deal at the Studio, is the executive producer of the various Star Trek series.