Celessence partners with Stride Rite for ‘anti stink’ kids’ sandals

Children’s shoes brand Stride Rite has partnered with Celessence Technologies to bring its fragrance technology to its line up of kids’ footwear.

The new line of Celessence fresh-scent infused Stride Rite children’s footwear will be presented as anti-stink technology and will debut as part of the firm’s spring 2016 Made 2 Play sandal line.

The agreement was drafted via Celessence Technologies’ licensing agent Genius Brands International and Wolverine Worldwide.

“Our technology is activated through touch, friction or motion, so when Stride Rite approached us about partnering to elimate odor in kids’ shoes, we knew that Celessence would deliver fantastic results,” said Shibani Mohindra, managing director, Celessence Technologies.

“As kids run and play, the pressure of each step provides a burst of freshness that eliminates odors and prevents smells.”

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