Celine Dion joined with Epic Rights and Prominent Brand+Talent in a multi-year agreement to launch a collection of Celine Dion lifestyle products and services.
Dion will collaborate with Epic/Prominent on the creation and implementation of this new venture in partnership with ‘top tier retailers and licensees worldwide’.
The Celine Dion lifestyle brand will ‘evoke her unique style and superior attention to detail that fans have come to expect from her music, concerts and charitable activities’.
“We are all very excited to work with Epic Rights and Prominent Brand+Talent to develop a lifestyle brand that translates Celine’s passions – family, music, performing, entertaining, fashion – into unique products and experiences for her fans around the world,” said Dion’s Manager, Aldo Giampaolo.
Epic Rights’ CEO Dell Furano added: “Celine’s global reach, authenticity and broad fan base sets her apart. We look forward to collaborating with Celine to create a far-reaching and all-encompassing lifestyle brand opportunity that is, like Celine, one-of-a-kind, exquisite sense of style and fashion.”
Prominent’s principal Dan Levin continued: “Celine is revered and emulated around the globe and as a result presents an exciting opportunity to retailers and manufacturers who will understand her vision, based on Celine’s collective experiences as a mother, performer and businesswoman, and how to translate that into a distinctive and enduring collection of high-quality products and services.