National Football League will be touching down on UK television thanks to a new partnership struck between the NFL and ViacomCBS Networks International’s Channel 5. The three-year partnership will bring Monday Night Football to the channel, as well as a Sunday morning NFL magazine show.
The partnership aims to ‘take all the excitement of the NFL season in the US into British homes.’ It also covers ‘new and unique NFL content across MTV International’s digital platforms in the UK.’
“We are very proud to have agreed a new partnership with ViacomCBS and Channel 5,” said Sameer Pabari, NFL managing director, international media. “The range of content available across different time slots and platforms means there is something for everyone – from established fans to those new to the sport.”
James Tatam, VP portfolio operations, ViacomCBS Networks UK, added: “We’re looking forward to bringing high-quality entertainment from the NFL to a free-to-air audience in the U.K. The content has a broad, cross-generational appeal that will not only serve an existing NFL fanbase in the UK, but will also attract new viewers to the sport.”
Monday Night Football, one of America’s most iconic TV sports series, will be broadcast from a studio in Los Angeles, with host Kirsten Watson joined by former All-Pro Jacksonville Jaguars running back Maurice Jones-Drew and other special guests.
The Sunday morning show, called NFL End Zone, will be presented by actress and singer Cory Yarckin and “will delve deeper into the culture behind America’s greatest sport,” ViacomCBS said. It will air at 11:30 a.m. U.K. time on Channel 5, which was previously an NFL broadcaster from 1998 to 2009.
As reported by The Hollywood Reporter, season coverage kicks off on Sunday, with Monday Night Football launching in the UK on Monday from MetLife Stadium as the New York Giants host the Pittsburgh Steelers on the opening weekend of the season.