Character.com launches Mighty Mike in the UK

Leading French Animation studio TeamTO and UK Licensing Agency This is Iris have been working together on a number of licensing collaborations for popular international kids’ animated comedy Mighty Mike (78 x 7).

The first of those collaborations to be announced is with leading online character specialists Character.com, with products launched on Monday 21 March. The first lines available to pug-loving consumers will be apparel, nightwear and backpacks, with licensees TDP, Aykroyds and William Lamb.

“We are really excited to be working with This is Iris and to be the first to market with Mighty Mike,” says Karen Hewitt, Co-Founder of Character.com. “We know how popular Mike and his friends are and we hope that this range will let their fans support their favourite canine in style.”

Mighty Mike can currently be seen on screens across the globe, from the US, UK and Australia to France, India and China. Top partner broadcasters include CITV, Cartoon Network, France Televisions, Super RTL, Family Channel Canada, Boing, YLE, and many more.

“We instantly loved this show the minute it was presented to us,” says Sarah Lawrence of This is Iris. “Throughout the last year we’ve heard from licensees and retailers who have been watching Mighty Mike with their children, telling us that it’s the perfect show to bridge the gap between preschool and tween, with families coming together to watch Mike’s humorous attempt to impress Iris, the neighbour’s poodle.

“We’re thrilled to be launching with Character.com. They loved the show and together with our partners have been fantastic in developing the collection during such a challenging time for all involved in manufacturing.

“We have every confidence in this show as further deals are to be announced shortly. Not only is this show funny and packed with character, being non-verbal and built around our love for our pets, especially pugs, means that this show reaches a much wider audience.”

Patricia De Wilde, Director of Marketing and New Business at TeamTO, adds: “We are delighted to be working with This is Iris to make Mighty Mike a household name in the UK. Sarah’s original and creative approach to bringing out Mike’s inherent humour, personality and charm is guaranteed to result in a spectacular licensing range. We can’t wait for UK fans to discover our favourite pet pug!”

For more information see: Mighty Mike – This is Iris and www.TeamTO.com

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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