DHX Media has appointed UK toy company Character Options as global master toy partner for the new series of Teletubbies.
The deal was completed by DHX Brands, the company’s dedicated brand and consumer products arm.
Character Options will launch a Teletubbies product range at retail in the UK in 2016, with other territories to follow. Core categories will be plush, plastics and bath toys.
The new 60-episode series of Teletubbies has been commissioned by the UK’s CBeebies and will feature the same characters but will boast a ‘refreshed, contemporary look.’
“Teletubbies is one of the most recognisable pre-school brands globally which we believe represents a remarkable consumer products opportunity," said DHX Brands EVP Peter Byrne.
"We’re very excited to be partnering with Character Options, who have an incredible track record in building and nurturing pre-school brands for the long term.”
Jon Diver, Character Group’s joint managing director added: “Teletubbies is a worldwide phenomenon.
"We are delighted to have been awarded the global master toy licence for Teletubbies by DHX Brands, and are excited to be working with them on such a prestigious property.
"We look forward to reinforcing our position as market leader in the licensed pre-school category in the UK, as well as expanding our growth internationally in this category to bring the magic of the Teletubbies show into the toy aisles at home and overseas.”