Licensing specialist Character World has launched an exclusive bedding and accessories range featuring the pre-school Nickelodeon hit, Paw Patrol.
The range features junior and single duvets sets, towels, ponchos, toddler beds and cushions, and are available to retailers across the UK.
Conceived by Keith Chapman, the action adventure property which launched in 2013, follows the adventures of six heroic puppies led by a tech savvy young boy.
“Paw Patrol has become a global phenomenon and is gaining momentum all the time,” said Tim Kilby, brand director at Character World.
“It has exceeded all expectations and has quickly become one of Nickelodeon’s top pre-school shows. With strong programming in place and plans for new character additions, we can see this brand having a long term future and we’re delighted to be on board.”
Due to the popular demand from retailers across the UK, Character World has already expanded its range of Paw Patrol themed products.
“Although Paw Patrol began as a boy’s brand, it’s also connecting with girls and I can see it getting bigger and bigger in this market, too,” added Kilby.
Nickelodeon recently announced that Paw Patrol has been renewed for a third season to be released later this year.