Home / Retail / Character World readies raft of new adult licensed bedding

Character World readies raft of new adult licensed bedding

Character World is teaming up with grocer Asda, to develop a new adult licensed textiles collection.

The firm has designed four individual adult bedding ranges, featuring characters from Star Wars, the Marvel franchise, My Little Pony and Care Bears.

“We’re excited to be creating a new collection of textiles that both adults and children can enjoy. The new range will particularly appeal to students and young adults, as well as teenagers with double beds,” said Tim Kilby, brand director at Character World.

“The properties featured are all classic brands which have been around for decades and appeal to those who remember them from when they launched, as well as attracting a whole new fan base who love the retro, classic designs.”

Single, double and king-sized duvet covers will be available, as well as matching pillowcases and double and single-sided printed cushions.

The collection will be on sale in Asda stores and online from October.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Games Workshop sees trading beat expectations as the hobby franchise finds growth in online sales

Games Workshop is continuing to play its role as the Great British success story, having …