New range will launch to coincide with arrival of movie this spring.

Character World secures new Marvel deal for Amazing Spider-man

Character World has bagged a deal with Marvel for a line of Amazing Spider-man brand products to coincide with the release of the new movie this spring.

The collection will include a 3D duvet cover set, a towel and a shaped cushion, and will sit alongside the business’ existing full range of Ultimate Spider-man bedding and accessories.

The range will be available across the UK from April.

"Spider-man is one of the top three licensed boys franchises in the world," said Tim Kilby, brand director at Character World. "We expect sales of both our Ultimate Spider-man and Amazing Spider-man ranges to soar around the release of the Amazing Spider-man 2 film in April.

"The trailer for the hotly anticipated release has already reached almost 30 million people globally so it’s going to be a big hit.

"The popularity of superhero movies is really going strong at the moment – our superhero ranges across the board are doing extremely well, with the trend not looking to cool off any time soon."

Amazing Spider-man 2 hit cinemas on April 18th.

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