Character World to continue sustainability drive in 2022 and beyond

Leading manufacturer and distributor of licensed home textiles and accessories Character World has reaffirmed its commitment to sustainability in 2022 and beyond. 

For the past two years the company has been working on and delivering against its sustainability plans, looking at all aspects from product to packaging, shipping to consumer care.

Adam Howarth, Character World’s Supply Chain Director, says: We believe that a good night’s sleep doesn’t have to cost the earth. Sustainability is not just something that we have approached from a single angle or for a single range, we are looking at it across the whole business… We know that this is an ongoing project and a journey that will continue to develop and evolve in collaboration with our partners.”

Some key changes that Character World has made start with the products themselves. The company now uses only responsibly sourced BCI cotton, plus it is offering retailers the option of recycled polyester for their polyester and polycotton bedding products.

Character World’s latest development, Coverless Carefree Bedding, uses recycled plastic bottles for the filling, helping to reduce plastic waste and the subsequent amount of plastic in our oceans.

The company has also collaborated with Lego and JYSK for sustainable packaging options. The packaging for the Lego City bedding was developed using recycled card, is fully recyclable and contains no single-use plastic.

Mark Champkins, Learning Lead, LEL Sustainability Transformation at Lego, says: “Character World has been proactive in supporting us to work toward our aim that by 2025 all LEGO packaging will be made from renewable or recycled materials and will be easy for consumers to recycle, to avoid it ending up in landfill. We look forward to continue working with Character World towards our 2025 goal.”

In addition, Character World is committed to driving post-consumer purchase developments via its partnership with WRAP, who make it easy for customers to easily find their local recycling banks.

The company is also proud to be a member of Products of Change and one of the sponsors of the Sustainability in Licensing Conference, and is working within the licensing community to drive sustainable change by championing ideas and best practices across the industry.

“Character World is committed to helping make the world better for future generations, and we look forward to working in partnership with suppliers, licensors, retailers and consumers on the journey,” concludes Adam Howarth.



About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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