Character World tucks in with Swizzels for bedding, blankets, and more

Character World is helping kids tuck in to the confectionery specialist Swizzels Matlow with a new range of bedding, blankets, towels and more based on some of its most popular brands.

In a deal brokered by Blonde Sheep Licensing, the initial range is due to online this year with a focus on the Love Hearts brand, with further lines to be added throughout the year.

Swizzels is the largest independent British owned manufacturer of sugar confectionery in the UK and is still run by members of the families who founded the business back in 1928. The company makes a range of well-known products including Love Hearts, Squashies, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies and Fruity Pops.

Tim Kilby, eCommerce and brand director at Charter World, said: “Character World is delighted to be working with Swizzles. We are looking forward to bringing Love Hearts to life in homes throughout the UK later this year.”

Natasha Dyson, managing director at Blonde Sheep Licensing, added: “It’s fantastic to have Character World on board for the bedding category. The Swizzels brands have broad appeal and their bright colours paired with Character World’s retail network will add cheer to bedrooms all over the UK.”

Blonde Sheep Licensing continues to investigate other opportunities for Swizzels in categories including jewellery, toys and social greetings. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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