LEGO City has partnered with women’s magazine Chat for a ‘money-can’t-buy’ competition.
Readers of IPC Media’s best-selling weekly can nominate a ‘real life hero’ to be made into a life-size LEGO statue.
For example, the hero could be a child or someone in their local community who’s gone beyond the call of duty.
The personalised LEGO statue will be showcased at LEGOLAND for one month later in the year, and both the hero and their nominator will win a two-night stay at the LEGOLAND Windsor Resort Hotel.
They’ll also receive a LEGOLAND Annual Pass, £100 of LEGO City products and a LEGO City: Undercover Wii U game as well as a Nintendo Wii U console. Two runners-up and their nominated hero will each win £100 worth of LEGO City products.
The competition – which can be entered via www.chatmagazine.co.uk/LEGO – launched on May 23rd and closes on June 11th. It’s open to mainland UK residents only.
The campaign will target mums about the benefits of the LEGO City toy brand. It celebrates the 2013 theme of ‘Heroes of LEGO City’ and coincides with the launch of the new LEGO City Starter Set. This includes police, fire and paramedic toys.
Harry Harrison, LEGO City Brand Manager, said: “LEGO City encourages children to create scenes involving everyday heroes who live there. We are confident that a fantastic real-life hero will come from this fun and exciting partnership with Chat.”
IPC Media is also promoting the competition within its portfolio of women’s weekly publications and across its websites.
Chat editor Gilly Sinclair added: “At Chat, we love a hero. We always celebrate the extraordinary, and thanks to LEGO City, we have a truly innovative, powerful and fun way to do exactly that.”
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