Chefclub, the world’s leading ‘eatertainment’ digital brand, has announced its expansion into the world of animation with Chefclub Friends (52 x 11, TBC), an edutainment series for 5 to 7 year olds starring the animated mascots from Chefclub’s dedicated kids’ network, Chefclub Kids.
Chefclub Friends is an action-comedy edutainment series that sets out to build on Chefclub’s guiding principle – having fun in the kitchen – and follows intrepid kitchen enthusiasts Maurice, Lola, Carlton, Colette, Elvis, and the Kikitos as they set out to discover the world.
Chefclub is currently the number-one cooking brand in the world on social media. Since launching in 2016 it has amassed 100 million followers and 2.5 billion global views a month; five themed channels (Original, Kids, Light & Fun, Daily and Cocktails); licensing agents in the UK, Germany, Spain, Portugal, Italy, China, and Benelux; a D2C and D2R consumer product business; a publishing division with 700,000 books sold to date; and two Licensing International Awards for Best Digital Brand in France (2019) and Germany (2021).
Marie-Laure Marchand, SVP Global Consumer Products & Business Development, Chefclub, commented: “The Chefclub Kids’ channel was created to inspire children to cook, become independent and enjoy themselves with their family in the kitchen. Now, with Chefclub Friends, our young viewers can take their culinary adventures all over the world, following their favourite characters to discover new recipes and cultures. An animated series is a natural brand extension for us given the fantastic enthusiasm we see from little chefs every day, as they learn that cooking is one of the healthiest, most sociable and fun ways to play!”
The series is currently being developed by Chefclub’s Paris-based team, in consultancy with Development Executive Maia Tubiana and industry veteran Marie-Laure Marchand. Marchand will present the bible, synopses and script at Kidscreen and Mip TV.
For more info see www.chefclub.tv