Licensing.biz

Chefclub to serve up first children’s TV series in France as lockdown fuels new cooking craze

The popular cooking brand, Chefclub, has signed an exclusive agreement with the French pay-TV channel, TeleToon+ for the first children’s television series Chefclub Kids, We Have Fun in the Kitchen. The new series will begin broadcasting this month, making its debut on October 12th, during the Week of Taste.

The full series will be available on the SVOD platform myCANAL.

Chefclub is recognised as a world leading producer of culinary videos on social networks, with more than a billion views per month worldwide, including more than 200 million in France. It aims to engage viewers with fun and easy recipes that has already inspired a community of more than 90 million followers across the globe, including 8.6 million in France.

Chefclub Kids, We Have Fun in the Kitchen, aims to serve up recipes in a series that offers a ‘cooking spectacle’ to motivate children to take their turn in the kitchen. Through it, children discover a variety of healthy recipes that have been created especially for them.

Chefclub has previously outlined its mission to ‘transform the kitchen into a game.’ Guided by the Chefclub brigade, children will be immersed into a universe designed to help them discover healthy eating habits and cooking autonomously.

These 21 5-minute episodes are also available for international distribution, giving Chefclub programs a new and even more extensive network of broadcasting.

Marie-Laure Marchand, SVP, global consumer products and business development at Chefclub, said: “We are very pleased to collaborate with the Canal+ group and its children’s channel TéléToon+ in France. Following the craze for cooking during lockdown, Chefclub’s cooking videos have known an unprecedented success, particularly the children’s vertical, Chefclub Kids. It seemed natural to us to offer a format adapted for television that will allow us to promote our brand on all media.”

Exit mobile version