Confectionary company Cloetta has signed with RTC Direct to produce a range of candles and scented products inspired by the chewy sweets brand, Chewits.
The line will consist of air fresheners, air diffusers and candles, all featuring the Chewits’ scents such as strawberry and ‘xtreme sour apple’.
The selection will be available at UK retail for autumn 2014.
The agreement was secured by Chewits’ exclusive licensing agency, Beanstalk.
“We are delighted to welcome RTC Direct to the Chewits licensing programme,” said Lisa Reiner, managing director of Beanstalk Europe and Asia Pacific.
“2014 is an exciting year for the brand as the debut extensions in gift, publishing and home fragrance roll out at retail creating new ways for Chewits fns to enjoy their favourite confectionery brand.”
Hollie Kozakiewicz, consumer marketing manager at Cloetta UK, added: “We are thrilled at the prospect of expanding Chewits in to home fragrancing and have been very impressed with RTC Direct’s thoroughly professional approach and passion for great product with accurate scent.”