Confectionery brand, Chewits has launched a new collection of branded car air fresheners.
The latest move follows the brand’s successful debut in the scented products market with its Chewits candles earlier last year.
Developed in partnership with RTC Direct, the new Car Air Fresheners are available in a range of scents, including strawberry, ice-cream, cola, orange and blackcurrant.
The range retails in two formats: a retro multipack and a single Chewits styled pack. The retro pack will feature vintage Chewits designs with an appearance of the Monster Muncher.
“Following the successful launch of our Chewits candles we continued to work with RTC Direct to develop a range of Car Air Fresheners and are delighted to be launching these in to The Range,” said Caroline Hill, UK marketing manager, Chewits.
“We expect that the increased exposure of the brand will have a positive halo effect on our core confectionery offering and add both innovation and value to new and existing categories.”
The full range of Chewits Car Air Fresheners are now available nationwide in The Range and retail between £2.49 and £2.99.