Chewits teams with Bon Bon Buddies for first Easter treats

Licensed confectionery manufacturer Bon Bon Buddies is teaming up with Chewits to develop its first ever product for Easter.

The two-year deal with brand owner Cloetta will see Bon Bon Buddies produce a Chewits-themed Easter egg for 2017 and 2018, which will be available in supermarkets and indie stores.

“Chewits is an exciting and well-established brand that we’ve always wanted to sink our teeth into, so when the chance to work with them came about, we jumped at the opportunity,” said Justin Thomas (pictured), MD of Bon Bon Buddies.

“Being selected by a brand of this calibre to help them create and launch their first Easter product is testament to our growing reputation as a key player within the confectionery industry.”

The new partnership follows Bon Bon Buddies’ most recent licensing deal to produce confectionery for Universal Studios’ animation, The Secret Life of Pets.

Stuart Norris, brand licensing executive at Cloetta, added: “We’re always on the lookout for new licensees that share our enthusiasm and vision for the Chewits brand.

“Bon Bon Buddies clearly demonstrated this to us and with their expertise within this category, we’re sure that Chewits Easter Eggs will be a hit. Licensing is a key part of our brand strategy and this latest partnership highlights our commitment to the development of our programme.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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