Industry heavyweight and commercial director of CHF Entertainment, Jenny Johnstone has left the company to set up her own agency under the title The Licensing Connection.
In her new capacity, Johnstone has already secured the venture’s first representation in Ultra Zombies.
Created by Pablo Henriquez, Peache Brands Director, and represented globally by the Argentina-based company, Tonico, Ultra Zombies is already a hit in its South American domestic market, with more than 25 licensees and over 160 licensed product lines to date.
These already include action figures, plush, back to school, collectables, publishing, homewares, apps and confectionery, with licensees to include Panini and Penguin Random House.
“We are thrilled to be selected by Tonico to represent Ultra Zombies. It is such a graphically strong brand and, in a sector dominated by super heroes, what Tonico has achieved to date is clear testament to its quality” said Johnstone.
“What is equally impressive is, at the annual Argentina, Sudlicensing Awards held in December 2018, Ultra Zombies scooped not one but three awards in the three categories it entered, including ‘Best Publishing’ for its Rescue Diary published by Penguin Random House and the overall ‘Best Children’s Product’ award for its Plush line by Cresko, beating Star Wars and Minions.”
Panini will lead the way in the UK with the launch of its Trading Card line in late summer 2019. The launch will coincide with the release of the second Ultra Zombies App, the first having already reported more than 1 million downloads.
Panini has also secured European rights to Stickers and Mini Collectible Figurines. From 140+ designs available, Panini will release the first range of 20, 5cm characters in 2020. Each figurine will have three interchangeable parts taking the full collection to a mind-blowing number of character variations.
Eve Capella, licensing director at Tonico, added: “"It’s exciting to experience the reaction of licensees when they first see images and content of the Ultra Zombies, it is the same sensation that drives children to buy licensed products, " love at first sight "is generated, as well as it happened to me when I met the brand.
"Ultra Zombies products stand out in retail because they are different and colourful and once you know the story, you want to know more and more of them "
The Licensing Connection will directly manage the UK rights and will work with Tonico to coordinate the EMEA licensing activity where it intends to establish a network of Agents.