Children’s brand Belle & Boo seals licensing deal with Michael Miller Fabrics

Award-winning UK children’s brand Belle & Boo has signed a licensing deal with US-based Michael Miller Fabrics. Four collections each year will be distributed via the American firm, making Belle & Boo’s fabrics available to the $4.2 billion quilting market.

The collections will be marketed as “Belle & Boo Out to Play” and will complement international online sales of the brand’s organic cotton fabrics via www.belleandboo.com.

The first in the series, called “Seaside and Sandcastles”, will enter stores in spring 2023. Featuring the eponymous Belle, a sweet little girl who is never seen without her bunny friend Boo, it aims to bring to mind a trip to the beach. Including hand-drawn illustrations of children playing and building sandcastles by the sea, it will be the perfect fabric for all summer craft projects.

Established in 2008, Belle & Boo was originally known for its whimsical children’s books featuring the childhood duo. Its enchanting world now extends to unique children’s room décor including a huge choice of fabrics that evoke Enid Blyton and vintage illustration.

The Belle & Boo characters encapsulate a childhood of simple pleasures: sloshing in puddles, crunching through leaves, fluttering kites, tiny tea parties, blowing dandelion clocks, and building sandcastles.

Michael Miller is a New York City based fabric specialist that aims to offer beautiful designs and inspire creativity. Founded in 1999 by Michael Steiner and Kathy Miller, it distributes via stores and online throughout the US.

Kate Shafe, co-founder and managing director of Belle & Boo, says: “It’s a world of friendship and fun, balloons and rainbows, princesses, knights and mermaids. It was created to spark imaginations, ignite dreams and allow children to be children. The first collection reflects this, conjuring the feel of sand between your toes while you sew with this beautiful collection of seaside-inspired designs.”

Shari Goldenberg, marketing manager at Michael Miller Fabrics, adds: “We’re excited about bringing a series of beautiful Belle & Boo fabrics worldwide. The first, Seaside and Sandcastles, is an adorably sweet 100% cotton collection that will launch in January 2023 for wholesale customers and will be shipping to stores Spring 2023.”

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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