Series based on action vehicle toy brand hopes to strengthen the line worldwide.

Chub City launches animated TV series

Dentsu Entertainment has partnered with Nelvana and Fuel Entertainment to relaunch its action comedy series, Chub City.

The series follows a team of teenagers who drive customised cars at Chub City battle rallies.

The series is based on a prolific property and toy brand which has been sold worldwide at more than 11,000 stores including Walmart and Carrefour.

Promising to further build the brand, the new series brings characters to life and will be supported by new toy technology.

Colin Bohm, managing director, Nelvana Enterprises, said: "We believe Chub City has a unique lend of action adventure and comedy that will appeal universally to kids in the US and abroad.

"We’re thrilled to be leveraging both the creative edge of Fuel, and the demonstrated success of the Dentsu global network of companies."

Mike Burns, CEO of Fuel Entertainment, added: "Creatively, chub City is on trend with what’s happening in the vehicle customisation world right now, and we believe it is the kind of project that will work beautifully in both traditional and new media formats."

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