Chupa Chups has partnered with Aspire Brands’ Lip Smacker to develop a range of flavoured lip glosses and beauty products.
The international agreement will see the Chupa Chups flavoured products roll out across Europe, Australia, Asia and South Africa.
The first wave of products will retail through specialised retail, drugstores, perfumeries, travel retail and duty free and fashion retailers.
The range will expand shortly after initial release with co-branded cosmetics and accessories, queued to launch in time for summer.
Bjørn Ferstad, general manager at Aspire Brands EMEA, said: “What a pair. Two worldwide brands co-operating together to make the sweetest lip balms for the tween and teen market.
“We are proud to partner with Chupa Chups and having a lollipop brabnd in the Lip smacker portfolio, we believe this is a great opportunity for the category.”
Senior brand manager licensing at Chupa Chups, Christine Cool, added: “We are very excited about this upcoming launch, because the lip products are such a natural match with our brand and Lip Smacker is the perfect partner to take our essence of colour, flavor and fruit to the personal care environment.”