Biplano has been appointed as the exclusive licensing agent for Chupa Chups.
The firm will now represent the global lollipop brand across Spain, Portugal and Andorra.
Biplano is planning to roll out a programme over the course of the three year deal, with the aim of securing and managing licensees across a range of lifestyle categories such as apparel, home, gift, fashion accessories and more.
“We believe that Biplano is the perfect partner to continue the expansion of the Chupa Chups licensing programme in Spain, where the lollipop was first invented in the late fifties,” said Marta Ballesteros, licensing area manager of Perfetti Van Melle.
“Biplano is one of the leading companies providing a global license solution in the Iberia markets, with an important history of success behind, their perfect understanding f the Chupa Chups values together with their knowhow, will make the licensing programme explode in Iberia.”
Jordi Rey, managing director of Biplano, added: “Biplano is proud to be the licensing agent of a worldwide famous brand such as Chupa Chups.
“We are glad to contribute to the expansion of Chupa Chups in Iberia and we are confident hat the know how of Biplano and the quality of the brand will result in a successful licensing campaign.”