Cityneon wins Lumiere Award for VR Machu Picchu experience

Cityneon‘s VR experience, Machu Picchu and the Spirit of the Condor, has won the Best Use of VR category at the 12th annual Lumiere Awards.

The company was honoured alongside many top industry names in global film, television, and gaming studios in the awards ceremony, held at the Beverly Hills Hotel in Los Angeles, California.

Cityneon’s Machu Picchu and the Spirit of the Condor features the first-ever virtual showcase of the UNESCO World Heritage Site in Peru. Through the utilisation of patented VR motion chairs fully equipped with multi-sensory stimulation features such as high-resolution six degrees of freedom (6-DOF) VR headsets, haptic feedback on the backseats, scent dispensers and unlimited 360-degree rotation, the VR experience is featured as the highlight of the company’s Original Artefact IP Experience – Machu Picchu and the Golden Empires of Peru.

“We are ecstatic to receive this prestigious award,” says Ron Tan, Executive Chairman & Group CEO of Cityneon Holdings. “This award not only recognises the wonderful potential of virtual reality in capturing the world around us, but it is also a testament to Cityneon’s expertise in innovative technologies that empowers the Group to bring immersive entertainment to a whole new level.”

As a global leader of immersive experiences, Cityneon seeks to capture the imagination of their visitors and deliver compelling experiences that will shape the future of the experience entertainment industry. Their enduring partnerships with global partners such as Disney, Marvel, Hasbro, Universal, Lionsgate, and 20th Century Studios, and the Peruvian and Egyptian governments, drive the company to produce world-class experiences for millions of visitors each year.

Machu Picchu and the Golden Empires of Peru launched last October at the Boca Raton Museum of Art in Florida and the experience will be travelling to Paris at the City of Architecture and Heritage, Palais de Chaillot, on 16 April 2022. The Group also launched the world premiere of Ramses the Great and the Gold of the Pharaohs in Houston, Texas, last November.

Apart from the two artefact IPs, the Group also holds studio IP rights including partnerships with 20th Century Studios for Avatar: The Exhibition, Universal Studios for Jurassic World: The Exhibition, Marvel for Marvel Avengers S.T.A.T.I.O.N. – debuting in Tokyo this April – Lionsgate for The Hunger Games: The Exhibition, and Hasbro for Transformers: The Experience.

Cityneon has also recently announced a partnership with Warner Bros. Themed Entertainment to produce two unique global touring themed art experiences inspired by DC Comics and the Wizarding World of Harry Potter, slated to launch in 2023.

To support its global endeavours, Cityneon has announced its expansion into Qatar to cater to markets in the Europe, Middle East, and Africa, and the launch of a new R&D facility in Wuxi, China, to further expand its capabilities in entertainment robotics.

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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