Truffle Shuffle has been confirmed as the latest retail partner for the vintage Holly Hobbie brand and a recently launched collection that spans limited edition t-shirts, mugs, and tote bags all based on the classic greetings card characters of the 1960s.

Illustrated by the artist of the same name, the Holly Hobbie property was originaly introduced in 1967 when the American author sold artwork of the rag dress-wearing little girl to American Greetings. The distinctive characters become popular and the first licensed product came to market in 1975, in the form of rag dolls from Knickerbocker Toys.

The property quickly moved in crafts, apparel, lifestyle, publishing, stationery, dinnerware, home goods and more. As a brand, Holly Hobbie has since generated over $1bn in retail sales.

Bulldog Licensing is now managing the rights for the brand in the UK and Eire and is building a programme around the classic artwork targeting adults, as well as a live-action, music-driven children’s programme, based on the hugely popular new show on CBBC soon to be in production on its third season. 

As well as adding Holly Hobbie to its roster, Truffle Shuffle has also renewed its deal for another of Cloudco Entertainment’s generation-spanning brands, the Care Bears.

Rob Corney, MD, Bulldog Licensing, said: “We’re thrilled to have Truffle Shuffle on board for Holly Hobbie as we build a licensing programme for this much-loved brand. They have already done a fabulous job with the Care Bears collection, and we are delighted with the new lines for Holly Hobbie. The brand has beautiful artwork, an instantly recognisable design, and huge vintage appeal for today’s audience.”