Home / Entertainment / Cloudco Entertainment and Irregular Choice launch 34-piece Care Bears accessories collection

Cloudco Entertainment and Irregular Choice launch 34-piece Care Bears accessories collection

Cloudco Entertainment, the owner of the iconic entertainment brand Care Bears, has teamed with the online retailer Irregular Choice to launch a collection of Care Bears-inspired accessories. The collection features new styles that showcase each of the Care Bears’ individual personality.

The 34-piece collection highlights the Care Bears’ belly badge powers and spreads messages of sharing, caring, friendship and courage to all. Each style is filled with intricate details featuring the vintage art style, including rainbows, plushie stars, sparkling gems and memorable colour combinations.

“Irregular Choice has always been about spreading joy, playing with colour and having fun, so skipping through Care-A-Lot – a world filled with rainbows, fluffy clouds and cute, cuddly bears -was a perfect fit for the brand. We had so much fun creating this Care Bears collection and can’t wait to share it with the world,” said Sally Glover, international brand and marketing manager at Irregular Choice.

Roubina Tchoboian, vice president of international licensing at Cloudco Entertainment, added: “We are thrilled to be launching another accessories collaboration with Irregular Choice. Their creative approach brings the Care Bears to life in such a fun and unique way that we know our fans will love.”

Cloudco Entertainment, formerly American Greetings Entertainment, is the owner for iconic entertainment brands such as Care Bears, Holly Hobbie, Madballs, Packages from Planet X, Twisted Whiskers, Buddy Thunderstruck, Tinpo and its newest IP, Boy Girl Dog Cat Mouse Cheese.

Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and extensive consumer merchandising programs that immerse children and adults in brands they love. The brand is represented by Bulldog Licensing here in the UK.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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