Firm wants the water-focused company to make in a splash in apparel, beach chairs and umbrellas.

Coastal Brand Management to build Lazy Bunz into “a complete lifestyle brand”

Coastal Brand Management has signed water-focused company Lazy Bunz as a client, with plans to develop it into "a complete lifestyle brand."

The firm plans to expand Lazy Bunz’s existing product line and grow the ‘relaxed’ lifestyle brand.

Lazy Bunz sells water floats and accessories and its current product line includes beach towels and a floating drink tray.

“Lazy Bunz embodies the relaxed life, whether you are on a boat, at the pool, beach or lake,” said Dan Lacy, VP of business affairs at Coastal Brand Management.

“We are looking forward to working with their team on building a complete lifestyle brand.”

Coastal Brand Management will seek out merchandise licensing opportunities to extend the brand into new categories such as apparel, beach chairs, umbrellas, and other products.

“The Coastal Brand Management team offers unmatched licensing and merchandising expertise,” said Chris Juall, co-founder and partner of Lazy Bunz.

“We are thrilled to have the opportunity to work together and extend the Lazy Bunz brand into new categories.”

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