The drinks giant Coca Cola has partnered with The Ferrero Group to launch a new collaborative line of Tic Tac called Tic Tac Coca Cola. The special edition will be available in the next few months in more than 70 countries around the world.
The collaboration marks somewhat of a milestone for FMCG licensing, bringing together two globally revered brands in the market for the first time. However, neither company is a stranger to licensing, and in fact Coca Cola boasts one of the world’s top most powerful brands that in 2016 had hit an estimated $1bn in retail sales.
Meanwhile, Ferrero has brokered a number of co-branding deals for its Tic Tac business over the years, including a memorable partnership with 20th Century Fox that brought The Simpsons to its packaging.
According to a press release on the latest collaboration, “with Tic Tac Coca-Cola, consumers will enjoy an incomparable taste experience which combines the refreshment of Coca-Cola with the iconicity of Tic Tac. Both brands are appreciated all over the world, perfect for sharing, connecting people, providing refreshment.”
This exclusive limited edition partnership is to be supported by an extensive marketing campaign, including a dedicated TV campaign as well as online and social media activities.
“Tic Tac Coca-Cola is available in three different promotional packs, in terms of size and weight, with a distinctive and impactful graphic, enhancing the strength of this collaboration,” said the firm.
A Coca Cola spokesperson told the food and beverage trade title Just Drinks: “The Coca-Cola Co has been connecting with consumers via brand extensions for more than 100 years.
“Selling more than 500m branded products each year, The Coca-Cola Licensing program partners with companies that ultimately support, extend and amplify our brands and brand messages in an unexpected yet familiar way.”