CoComelon to expand into new territories through WarnerMedia Cartoonito deal

Moonbug Entertainment has announced an expanded partnership with WarnerMedia, bringing its leading IP, CoComelon, to preschool brand Cartoonito in over 115 countries across EMEA. CoComelon will go live on Cartoonito as the brand continues its rollout throughout 2022.

This marks Moonbug’s first ever multi-territory linear deal, bolstering the beloved kids’ brand’s global accessibility and building on the existing partnership in the UK, where CoComelon launched on Cartoonito in April 2021. The extended partnership will feature the rollout of 170 CoComelon episodes on Cartoonito across the EMEA region, in multiple languages including German, French and Italian.

“This is yet another milestone for Moonbug and CoComelon as we expand not only our reach but our existing partnership with WarnerMedia based on the proven success and demand of the show,” says Nicolas Eglau, Managing Director EMEA and APAC, Moonbug Entertainment. “This expansion signals a further vote of confidence in digital-first content, underscoring its high quality and the trust that Moonbug has built with its globally loved IPs.”

Zia Bales, Lead Acquisitions, Partnerships and Coproductions, Kids EMEA, WarnerMedia adds: “Preschool is such an important focus for us and this deal with Moonbug reaffirms our commitment to building our library of trusted brands for this audience.”

CoComelon is a household name globally, expanding from the digital world to being available on linear channels and platforms in multiple languages. CoComelon models positivity and good behaviour and supports preschoolers’ learning through music. The main characters JJ and his friends and family share their fun everyday adventures exploring and learning through relatable situations and toe-tapping songs.

For more information on Moonbug, visit www.moonbug.com.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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