Lawless reaches agreement for premium dolls and wall graphics.

Collectable The Little Prince dolls launch this summer

Lawless Entertainment has completed a deal with R. John Wright Dolls which will produce The Little Prince collector dolls.

RJW Dolls will use art from novella The Little Prince to make the dolls, which will be sold in upscale gift and collectible shops from mid-2013. 

To give you an idea of what kind of dolls RJW produces, check out this $1,575 Dorothy doll from The Wizard of Oz.

Lawless Entertainment has also announced the conclusion of a deal with Walls 360.

Walls 360 will use art from The Little Prince to develop wall graphics that will be sold worldwide at their company website www.walls360.comas well as a variety of online outlet partners.

"We know that RJW Dolls will be a distinguished partner for The Little Prince, we are very enthusiastic to work with this beautiful company,” said Eric Edery, Partner at Method Films and Managing Director of Propertiz Licensing.

R. John Wright, President & Founder of R. John Wright Dolls, Inc, added: "It gives us great pleasure to produce a doll of Saint-Exupéry’s beloved character The Little Prince. This enchanting little messenger of innocence and discovery is the perfect anecdote for our time."

Cathy Malatesta, President of Lawless Entertainment, commented: "Lawless Entertainment is ecstatic that The Little Prince will be immortalized in these beautiful collector’s dolls."

The Little Prince is both the most read and most translated book in the French language, and was voted the best book of the 20th century in France, with sales of over one million copies per year worldwide. It has been translated into more than 250 languages and dialects.

Lawless Entertainment is a Los Angeles-based company that creates, co-produces, distributes and markets animated and live-action programming.

R. John Wright Dolls was established in 1976 and has designed handcrafted dolls including Winnie-the-Pooh, Paddington Bear and many more.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Daily Digest and Newsflash services. You can also follow on Twitter and Facebook.

About dt-admin

Check Also

Universal Brand Development taps Moose Toys for Trolls collectibles

Moose Toys has entered a multi-year global partnership with Universal Brand Development for DreamWorks Animation’s blockbuster …