In just six years agency Bulldog Licensing has flourished, working with brands such as Garfield, Sindy and Plants vs Zombies.
And it’s all down to its focused approach across a tight portfolio.
“We’ve never had ambitions for a big head count, only for being the best in what we do,” MD Rob Corney told Licensing.biz. “You speak to a licensee and a retailer and they often say the process with an agent is too slow, it can take months to sort out the paperwork and approvals. And that’s partly why I set up Bulldog six years ago.
“The main driving factor for me was trying to iron out a lot of those problems and to be a bit easier to work with. To keep the communication flow open. Not to take on masses of brands but to do the brands we have very well.”
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