Condé Nast opens second Vogue Café in China at Galeries Lafayette Shanghai

Vogue Café Shanghai has opened its doors as Condé Nast’s second branded property venture in China. The Café opens at luxury shopping destination Galeries Lafayette Shanghai, and follows the success of the opening of Vogue Café Beijing which opened in November 2020. Both of the Vogue Cafés in China operate under license agreement with Beijing Sycamore Seed Advertising & Media Co Ltd.

“We are thrilled to expand our partnership with Beijing Sycamore Seed Advertising & Media Co Ltd and open our second café venture in China’s fashion capital, Shanghai,” says Markus Grindel, Managing Director, Global Brand Licensing, Condé Nast. “Our restaurant ventures are designed to offer consumers a unique luxury experience as a physical extension of our world-leading media brands. Galeries Lafayette is the perfect destination for the Vogue Café which transforms fashion, style and culture into a dining space.”

The 300-square metre space features two dining rooms and a cocktail bar. It offers an all-day dining menu of modern Mediterranean cuisine with some Asian influences, as well as Vogue Afternoon tea and a takeaway menu. In addition to featuring iconic imagery from editions of Vogue around the world, the walls will display exclusive video content, shot by Vogue China’s new Editor in Chief Margaret Zhang.

Vogue Café Shanghai joins Condé Nast’s portfolio of branded property under its global licensing division. Other Condé Nast restaurants around the world include Vogue Cafés in Bangkok, Beijing, Moscow, Porto and Riyadh, Vogue Lounge Kuala Lumpur, Vogue Restaurant Istanbul and GQ Bar Bodrum.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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