Contenders rolls out WWE-inspired boxer collection

Men’s apparel firm, Contenders Clothing, is joining forces with WWE to design a line of WWE-inspired briefs.

Dubbed WWE Contenders Collection, the range boasts adult and youth size boxer briefs that feature WWE superstars John Cena, Roman Reigns, AJ Styles, Dean Ambrose and WWE Hall of Famers “Macho Man” Randy Savage, Ric Flair and Stone Cold Steve Austin.

“We’re honoured to be making the first deal of this kind with WWE, one of the largest and most respected sports and entertainment brands in the world,” said Jonathan Snyder, CEO of Contenders.

“Our brand’s ethos of strength and determination perfectly matches that of WWE; it was a natural fit and we’re looking forward to sharing this collection with potential retail partners.”

Each pair will also come with exclusive packaging featuring the WWE Championship title and a limited edition collector’s card.

The new range will be available for fans to pre-order at Magic from February 21st to 23rd in Las Vegas. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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