Men’s apparel firm, Contenders Clothing, is joining forces with WWE to design a line of WWE-inspired briefs.
Dubbed WWE Contenders Collection, the range boasts adult and youth size boxer briefs that feature WWE superstars John Cena, Roman Reigns, AJ Styles, Dean Ambrose and WWE Hall of Famers “Macho Man” Randy Savage, Ric Flair and Stone Cold Steve Austin.
“We’re honoured to be making the first deal of this kind with WWE, one of the largest and most respected sports and entertainment brands in the world,” said Jonathan Snyder, CEO of Contenders.
“Our brand’s ethos of strength and determination perfectly matches that of WWE; it was a natural fit and we’re looking forward to sharing this collection with potential retail partners.”
Each pair will also come with exclusive packaging featuring the WWE Championship title and a limited edition collector’s card.
The new range will be available for fans to pre-order at Magic from February 21st to 23rd in Las Vegas.