Converse celebrates 25 years of Pokémon with new collection

Converse has joined the 25th anniversary celebration of Pokémon with the debut of a full range of Pokémon-inspired footwear, apparel and accessories.

Throwing it back to the Kanto region, the first Pokémon world, an original class of Pokémon are interpreted on Converse’s Chuck Taylor All Star icon. Bulbasaur, Charmander, Squirtle, Jigglypuff and Pikachu come to life through the lens of heavy-metal tour merch, underscoring Pokémon’s duality of cuteness and edginess.

The products on offer include the Poké Ball Chuck Taylor All Star, designed for adults and teens, which features an all-over pattern of Pokémon printed against a white canvas upper plus a domed, squeezable Poké Ball as an added fun element; the Easy-On Chuck Taylor All Star Ox (Infant), designed for the tiniest of Pokémon fans, and a heavy-metal inspired Pokémon 25th Celebration Hoodie featuring “electrified” Converse and Pokémon graphics and “tour stops” from the world of Pokémon on the back.

As part of Converse By You, a digital customization experience also enables Trainers to craft their own unique Pokémon Converse on the Chuck Taylor All Star and Chuck 70.

•Converse x Pokémon pricing begins at £35 while custom pricing varies. The collection launches globally starting December 10 at Converse.com and select retailers.

 

 

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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