Coolabi has appointed licensed greetings products specialist, Gemma to develop a new greetings range for Purple Ronnie.
The new range will include greetings cards, wrap, party products and print on demand cards, and will be available from this summer.
Gemma already represents a portfolio of popular licenses including Disney, Peppa Pig, Hello Kitty, Moshi Monsters and Angry Birds.
Coolabi’s latest deal follows its recent partnership with online producer and broadcaster, Little Dot Studios and the launch of the new Purple Ronnie You Tube channel.
Targeting 15 to 30 year olds, the channel features animated shorts and boasts over 35,000 video views since launching in December last year.
With a strong social media following, the Purple Ronnie Facebook page now has over 30,000 likes and a Twitter following that has grown 270 per cent throughout 2013.
Valerie Fry, director of sales at Coolabi, said: "This refreshed creative direction for Purple Ronnie is already attracting a huge following in the digital space and we are thrilled to be taking the brand to new audiences at retail with the new range of products from Gemma.
"We have further licensing activity planned for the property in 2014."
David Wesson, CEO of Gemma, added: "Purple Ronnie is a great addition to the Gemma brand portfolio, supporting our strategy to continue to work with the best consumer rands and further strengthening our core retail proposition.
"It is rare that you have the opportunity to work on a brand with such awareness and heritage as Purple Ronnie. We are absolutely convinced that the new creative direction and fantastic new product in development will really excite our retail partners and consumers."