Coolabi launches Warrior Cats online hub and merch store

Coolabi Group has detailed the launch of, an online hub and merchandise store for its best-selling fantasy brand, Warrior Cats.

Warrior Cats is a fantasy adventure book series about five clans of wild cats – ShadowClan, RiverClan, ThunderClan, WindClan and StarClan. The series was created by Working Partners, a Coolabi Group company.

Over 40 million Warrior Cats have been sold to date, including 20 million in the US with Harper Collins. has now been set up as the official digital destination for Warrior Cats’ growing global fan community that, since the book series launched, has seen fans create fan art, animation and fiction, with user generated content receiving over 400 million views on YouTube.

The new website will give fans access to a library of never-before-seen content, including news about the books and other brand extensions that includes a movie adaptation.

Coolabi worked in partnership with some of the brand’s super-fans to develop features such as the Family Tree which shows the relationship between the 450 cats featured in the series, and the Moonpool where users’ questions are answered by StarClan.

For the first time, fans will also be able to purchase a range of official Warriors merchandise, including apparel, bags, accessories, canvas prints and stationery.

Naomi Dare, head of digital at Coolabi Group, said: “Over 300,000 Warrior Cats fans from across the globe completed an online survey telling us what they loved about Warriors – from the response it was evident there was an opportunity to create an expanded and interactive online space.

“We created a task force made up of us, Warriors super-fans, the Erin Hunter team, Harper Collins and Kids Industries to drive every aspect, and have developed functions including everything from tailored personal profiles to share reactions, opinions and fan content, to engaging quizzes, polls and exclusive news and articles direct from the writing team.

“We’re looking forward to sharing the official home of Warriors with the fans and those new to the series.”

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