Coolabi Group has secured a new partnership with the online wholesale and gift retailer, Star Editions to produce a dedicated online shop for its preschool property, Clangers
The deal arrives as Coolabi prepares to celebrate the brand’s 50th anniversary next year.
The new online hub will host a variety of Clangers merchandise, from t-shirts, cushions, mugs and magnets to coasters, tote bags and stationery. The new range will be available from shop.clangers.com
The new range will also have the option to be personalised so Clangers fans from across the globe can order their own bespoke Clangers gift to themselves.
To tap into the huge nostalgia audience of the original Clangers series, Coolabi will also launch the Heritage range, which will include Smallfilms’ artwork from co-creator Peter Firmin.
Jeremy Banks, chief executive of Coolabi, said: “We are thrilled to be partnering with Star Editions to launch our very first online shop for Clangers. Clangers has captured the hearts of toddlers, parents and grandparents and, with the 50th anniversary on the horizon, it’s the perfect moment to launch some exciting new merchandise for fans to enjoy.
"We are introducing new creative directions, including illustrations, some softer looks and also the unique and original artwork from Clangers co-creator Peter Firmin. It’s an extremely exciting time and we can’t wait to see fans’ reactions. There are further ranges planned for 2019 too.”
Will Marston, CEO Star Editions, added: “Having always been a huge fan of the show, working with Coolabi and the Clangers brand has been a dream come true.
"We were handed some stunning style guides and their creative team are just so knowledgeable and talented, so it’s no surprise that I am thrilled with the look and feel of the web shop and each and every one of the more than 600 products we have created for the launch. Together we’ve curated some truly unique gifts which combine state-of-the-art personalisation software and a ground breaking product offering – raising the bar in online retailing.”
The new deal follows Coolabi’s most recent announcement that a third series of the BAFTA winning pre-school animation, Clangers, is in production and will broadcast on CBeebies in 2019.