Coolabi teams with Animoca Brands for new Beast Quest mobile game

Coolabi Group has agreed a deal for Animoca Brands Corporation Limited to develop and publish a new Beast Quest mobile game.

The new title will use the game engine from the popular gaming title Crazy Defense Heroes, a game that launched earlier this year and generated $2m in its first quarter on iOS alone.

Animoca Brands and Coolabi will partner on the production and distribution of the game, which will bring the play-style and technology of Animoca Brands’ successful tower defence and collectable card fantast mobile games Crazy Kings and Crazy Defense Heroes.

Beast Quest is the best-selling series children’s fantasy book series, popular among boys aged seven and older. It is produced by Working Partners Limited, a Coolabi Group company, and includes 120 titles. It has been translated into over 30 languages and sold over 18 million books to date.

Yat Siu, co-founder and director of Animoca Brands, said: “We are thrilled by the opportunity to work on a powerfully appealing brand like Beast Quest, and we look forward to bringing the fun and challenging gameplay of the Crazy Kings franchise to a wider audience.

“We will work closely with Coolabi to develop an engaging mobile game for all the loyal fans of Beast Quest around the world.”

Jeremy Banks, chief executive of Coolabi Group, added: “Coolabi is relishing the opportunity to work alongside the team at Animoca Brands. The Crazy Kings efranchise is already proving its success in the mobile game market, and Coolabi is excited to merge the rich storytelling and compelling characters from the Beast Quest universe to create the next thrilling iteration for game players globally.”

The first Beast Quest mobile gaming app launched in 2015 and has over 11 million downloads.

Last month saw the launch of Beast Quest console game, a new adaptation made for Xbox One and PS4, published by Maximum Games.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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