Coolabi teams with Whitehouse Leisure for Clangers giftware and plush

Coolabi Group has secured a new partnership with Whitehouse Leisure to launch a range of plush toys and giftware based on its popular children’s property, Clangers.

Together, the duo will develop a line of Clangers themed key rings, bag clips and porcelain mugs as well as range of plush toys in a number of sizes. The collection is scheduled to hit shelves in time for Easter 2017.

The deal comes at the end of a busy, live and interactive summer for the hit pre-school brand, which has been spreading kindness on the Clangers’ hugely successful tour of family friendly festivals.

The appearances ran from May to September, engaging with tens of thousands of families across the nation, taking in 6 festivals including OnBlackheath, Bluedot and Camp Bestival.

The tour, which included a brand new space-themed mini-show, costume character meet ‘n’ greets, storytelling sessions, giant inflatables, crafting activities and even animator Q&As, demonstrated the UK’s love for the Clangers in the leisure environment and pro-actively put the brand front of mind with fans new and old, taking in children, families and adults.

Ian Whittingham, business development executive at Whitehouse Leisure, said: “The Clangers broad age appeal works perfectly in our industry, and the products will make a fantastic addition to our licensed portfolio.”

Fée Heyer, senior licensing manager, Coolabi, added: “Whitehouse are a leader in their field and this circuit of distribution. They have a very talented creative team and an infrastructure which allow them to supply the market with high quality products. They are a fantastic addition to the Clangers family.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Squishmallows pushes for global lifestyle brand status with cross-category product launches

Jazwares, along with its Kellytoy subsidiary, today unveiled an expansive consumer products licensing programme supporting …