The British organic cotton soft toy company, ChunkiChilli has secured the rights to develop a new range of knitted toys based on the hit pre-school series, Clangers.
In partnership with the independent international media group and rights owner, Coolabi Group, the new deal will mark the first time Clangers has introduced a hand-knitted toy range, spearheading a new direction for the brand as it focusses its efforts on the gifting and independent retail market.
ChunkiChilli will be offering the new range to all of its retail accounts, and the new knitted Clangers family are available to purchase from the Clangers official online shop.
Specialising in hand-crafted soft toys, puppets, souvenirs and golf accessories in soft organic cotton, ChunkiChilli has been collaborating with Coolabi to create five new Clangers toys, including Major, Mother, Tiny and Small, and for the first time ever, Granny Clanger.
Each Clanger will be individually hand-knitted in organic cotton that is both grown and dyed organically.
ChunkiChilli helps families in Sichuan, China by providing jobs for knitters who would otherwise have to migrate to the city for work. The craft and knitting business was launched with a view to giving families the option to stay together, while producing toys and gifts that are bought and loved around the world.
Allison Watkins, director of consumer products and TV distribution at Coolabi Group, said: “2019 has been a wonderful year for Clangers so far, with the Moon Landings anniversary celebrations and a brand new third series launching on CBeebies. This new partnership definitely marks the next chapter for our much-loved brand.
“We are over the moon to be releasing these hand-knitted Clangers for the first time ever, especially around our 50th anniversary in November. The dedicated team at ChunkiChilli have created beautiful, quality organic toys full of charm. We are so excited to see how these new toys, which make perfect gifts, being enjoyed and loved by all of our dedicated Clangers fans.”
Tim Wilson, CEO of ChunkiChilli, added: “We are thrilled to be working with the team at Coolabi on such a special project. To be able to create the whole Clanger family in their knitted form is a true honour. The fact that so many new families are enjoying Clangers on Cbeebies, 50 years after the show was originally aired, shows just what an amazing and incredible show this is. This reflects the strong family values of ChunkiChilli, so it really is a perfect partnership.”
The new ChunkiChilli Clangers toys recently featured in the press as The Duke of Cambridge, Prince William was gifted the ‘Small’ Clanger toy for his daughter Princess Charlotte during his visit to the BAFTA headquarters in London for the new Behind The Scenes Exhibition, in which Clangers are featured.