Firm to develop creative play and activity formats.

Copywrite Designs secures Despicable Me deal

Copywrite Designs – which is part of the International Greetings Group – has secured an official licence to produce a full range of Despicable Me creative play and activity products.

The firm will launch its collection in December.

"Despicable Me is one of the most popular licences out there and we are delighted to be launching a full range of creative play, colouring, sticker and activity formats for later this year," said Helen Webster, group licensing director at Copywrite.

Additional items will launch through spring 2015.

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