Cosmopolitan, the UK media brand for young women, has partnered with Luxe Brands – the beauty company behind Ariana Grande’s fragrance franchise – to launch its Eau de Juice fragrance to the UK. It follows the fragrance’s successful launch to the US market last year.
The four-scent fragrance collection recently won the prestigious Packaging of the Year award in the 2020 Fragrance Foundation Awards, noted as a tribute to the launch’s ‘unique pop art-inspired juice box packaging.’ Eau de Juice will debut in the UK in time for Christmas.
“We’re so excited to bring Eau de Juice to the UK market,” said Claire Hodgson, editor-in-chief of Cosmopolitan UK. “With four bespoke scents, the fragrance offers our highly engaged audience a new opportunity to experience the Cosmopolitan brand.”
In a deal brokered by IMG and available exclusively at The Fragrance Shop, the collection is crafted by renowned perfumers at Firmenich. Each scent within the collection is titled to match a mood: Extra Concentrated, 100% Chilled, Love, Unfiltered and Pure Sugar.
“As an entrepreneurial company, Luxe Brands prides itself on engaging in strategic and innovative partnerships to connect with consumers around the world in the beauty category,” said Luxe Brands CEO, Tony Bajaj. “Our latest venture in business with Hearst Magazines expands our footprint within the industry; we couldn’t be more excited to have the legacy and heritage of Cosmopolitan behind us.”
“Our vision was to create a brand narrative that is aspirational yet relatable, with a wink of humorous sensibility,” notes chief marketing officer of Luxe Brands, Noreen Dodge. “The concept, fragrances and packaging bring this collection to life for our consumer.”